These are a few of the people I met at the New England Direct Marketing Association Conference

held from 5/6/2009 - 5/7/2009 in Waltham, Massachusetts

Harry Gold Founder & CEO of Overdrive Interactive

His talk entitled "Search Engine, Blog and Social Media Marketing: Accessing the Critical Moment and Joining the Customer Conversation" provided solid information on the statistics, strategies, tactics, and benefits of search engine, blog and social media marketing.

Bill Kaplan, CEO and Co-Founder of FreshAddress was the key note speaker at the Direct Markert of the Year Dinner. His talk entitled "Beat the House" Applying Blackjack Strategies to your Business, was really well recieved.

Thoroughly enjoyed his talk, which also included some really cool Blackjack tips. Bill also founded the MIT Blackjack Team. Remember the movie  "21" with Kevin Spacey??

Chris Penn, Chief Media Officer at Edvisors, Tim Barton Executive VP & Managing Partner and Greg Cangialosi, President & CEO both of Blue Sky Factory gave a really solid tag team performance. I learned quite a bit from these guys on the Building Blocks of Social Media and "The Digital Glue: Email's Role in New Media"